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The modernization and evolution of direct mail has arrived. Marketing has expanded to include multiple digital channels such as email and social media. We love to be able to watch “open” rates and “click” rates when our email campaigns are sent. Now, with Dynamic QR Codes, direct mail can be fully integrated into your digital marketing.
We are not just a direct MAIL house. We also DESIGN & PRINT the products you need such as postcards, business cards, flyers, brochures, letterhead, and more! You can connect directly with one of our marketing specialists.
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NEWSLETTER
EXCLUSIVE: Cost-Efficiency
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August 2023 - Today, every marketing dollar needs the greatest impact possible. However, the postcards that are the most cost-efficient have changed. Direct marketing costs have shifted in two significant ways: postage increases and economy-of-scale printing.
Postage rates have increased in various categories at different rates. In the past, the postage rate for small postcards was less than standard letter rates, but now they are within $.01 of each other. Small postcards are no longer the most cost-efficient. In addition, the postage for large flat-size postcards has increased to double the standard letter rate.
Read the full article here.